Today
is a
Good
Day

CREATIVE BRAND
CONSULTANCY

The world is changing fast.
What’s important is what
is happening now and what
businesses can do today
to grow their brands.

ABOUT US

We believe that good ideas should be accessible to all brands and want to help small and medium brands find their own voice.
We leverage our experience and connections – using freelance and in-house talent to deliver exceptional brand and marketing solutions.

TODAY IS OWNED AND MANAGED BY SONJA FAHN. Sonja has 20 years of experience in advertising, design, and broadcasting, working with a mix of blue chip clients, medium sized businesses as well as small start ups, in various roles – as Creative Director, Designer and Creative Strategist.

Her wide range of experience means she has real insight into the unique needs of businesses and their brands. Her mission is to harness creativity and connections to to understand, express, and actualize brands and grow businesses. She believes in keeping things simple, smart and beautiful.

WHO WE ARE

A consultancy that harnesses creativity to create and transform brands.
Today is a Good Day believes in the importance of smart strategy, beautiful design and integrated thinking when creating and building brands people love.

WHAT WE DO

Simple, smart creatively-driven strategy, branding and design. Today provides strategic direction, brand identities, creative ideas and marketing tool-kits to help you find the vision, the voice and the visuals to build your brand in a consistent, meaningful way.

WHO WE WORK WITH

We collaborate with visionary companies and entrepreneurs who need strategic advice and creative recommendations to grow their businesses and build enduring brands.

OUR PROCESS

Our process is about getting to the heart of the brief so that we can deliver the most relevant solutions.

1.DISCOVER

Our process begins with getting to know you – your challenges and opportunities. We also need to know what your competition is doing to help you stand apart from the crowd.

2.DEFINE

Simple, smart creatively-driven strategy, branding and design. Today provides strategic direction, brand identities, creative ideas and marketing tool-kits to help you find the vision, the voice and the visuals to build your brand in a consistent, meaningful way.

3.DEVELOP

We visualise your brand and it’s story and bring it to life with design, ideas and experiences.

4.DELIVER

Helping you share it with your team, your stakeholders and your customers.

CLIENTS WE PARTNERED WITH PRIOR TO TODAY

RECOMMENDATIONS

Sonja just gets it. She’s one of those rare creatives that doesn’t just execute beautifully against a given brief,
she creates the strategy too.

Gordon Ray

Founding Creative Partner, M&C Saatchi Abel

Sonja is a rare Creative in that she possesses both strategic business focus and creative talent in equal measure. It was a pleasure to work with her as she was able to always push for the best creative concepts whilst addressing the strategic goals of the client. Never satisfied with mediocre, both Sonja and those working in her team delivered to an incredibly high standard and it was always clear that the objective was to do something exceptional.

Shirley van Wyk

Marketing Manager, Boschendal Estate

I found Sonja to be a clear strategic and creative thinker who was always able to deliver original ideas that met and often exceeded the requirements of the brief. Sonja is a natural sceptic (despite the name of her agency:) so is always willing to challenge conservative or tired thinking and deliver innovative solutions.

Mathew Weiss

MD, Brand Union

Sonja combines incredible visual creativity with strong strategic insight, hard work and blunt honesty. The advantage of the latter attribute is that she will never give you ordinary nor allow you to accept second-best for yourself or your business and she has the skill and experience to deliver on her opinion. Sonja worked as a creative director at Primedia Broadcasting and was integral in establishing a visual language that allowed us to scale our branded content division to be a leader in the radio business.” Karl Gostner

COO, Primedia Broadcasting

Sonja has a wealth of experience across many different industries which makes her such an expert at what she does. She has delivered various projects for us from brand strategy to packaging design and we have been highly impressed with her work quality, creativity and turnaround time.

Alison WIlson

Brand Ally, Brand Union

Sonja has that special something that separates great creatives from the rest: Instinct. This makes her an invaluable player as a leader in the creative department and around the boardroom talking strategy with clients.

Leon Jacobs

Executive Creative Director, Havas Boondoggle

Equally at home in front of a screen, a collegue or a client, Sonja presents well, prepares well and is incredibly thorough and considered without ever sacrificing the integrity of a great idea.

Andrew Brand

MD, 99c

TODAY IS A GOOD DAY
TO BUILD YOUR BRAND

SONJA FAHN

082 854 9789

Today is a Good Day

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